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Which label must remain in the window of a new motor vehicle until it is sold to the ultimate purchaser?

  1. VIN Label

  2. Manufacturer’s Suggested Retail Price (MSRP) Label

  3. Moroney Label

  4. Warranty Information Label

The correct answer is: Moroney Label

The Moroney Label, also known as the window sticker, is required to remain in the window of a new motor vehicle until it is sold to the ultimate purchaser. This label provides important information about the vehicle, including the manufacturer's suggested retail price (MSRP), fuel economy, safety ratings, and other details that are crucial for a buyer to make informed decisions. The significance of the Moroney Label lies in its role in promoting transparency in the vehicle purchasing process. It ensures that the buyer has access to all necessary specifications and pricing, which assists in comparing different vehicles. Other labels, such as the VIN Label or Warranty Information Label, serve different purposes. The VIN Label identifies the unique vehicle identification number but is not specifically mandated to remain on display for the purchaser. Similarly, the Warranty Information Label details the warranty coverage offered but is not required to be publicly visible in the same way the Moroney Label is. The MSRP is a component of the Moroney Label, but only the Moroney Label as a whole must remain on the vehicle until it reaches the ultimate buyer, making it crucial for compliance with federal regulations governing the sale of new vehicles.