Colorado Sales License Practice Test

What practice does the term "bait and switch" refer to?

1. Offering a legitimate deal

2. Advertising a product at a low price but providing a different one

3. Promoting dealer-only sales

4. Offering discounts on repairs

The correct answer is: Advertising a product at a low price but providing a different one

The term "bait and switch" refers specifically to the practice of advertising a product at a low price to attract customers, only to then provide a different, usually more expensive product or service instead. This approach is deceptive because it lures consumers in with the promise of a great deal, but ultimately, they are presented with an alternative that was not originally promoted, often with the hope that they will settle for a different purchase. This practice is considered unethical and is often illegal because it misleads consumers and undermines fair competition. It's important for sales professionals to understand this concept to avoid engaging in misleading advertising techniques, which can have serious legal consequences as well as damage a business's reputation. Recognizing the implications of bait and switch tactics is crucial for providing honest service and maintaining trust with customers.