What must the advertised price of a motor vehicle include?

The advertised price of a motor vehicle must include dealer handling and preparation charges because these are considered part of the total cost that a consumer would incur when purchasing a vehicle. Transparency in pricing is crucial for consumers to understand the full financial commitment they are making. By listing these charges as part of the advertised price, customers can better assess the affordability of the vehicle and make informed decisions without hidden expenses leading to confusion down the line.

While state taxes, discounts, and insurance estimates may impact the overall cost, they are not always mandated to be included in the advertised price. State taxes can vary based on location and individual circumstances, and discounts and promotions may not apply to every buyer. Additionally, insurance estimates are based on various personal factors and are typically provided separately from the vehicle's sale price. By including dealer handling and preparation charges, the advertisement provides a clearer picture of what the consumer will actually need to pay at purchase.