What must a dealer's advertisement contain regarding their status?

A dealer's advertisement must include their licensed name along with the word "dealer" to ensure clarity about their business status. This requirement serves to inform the public that the entity is recognized by the state as a legitimate dealer, which helps to establish trust and promote transparency in the marketplace. Including the term "dealer" protects consumers by making it clear that they are engaging with a properly licensed business, meeting regulatory standards, and complying with state laws governing vehicle sales.

This standard also aids in maintaining industry integrity and assists potential customers in identifying authorized dealers within the automotive market. Ensuring that advertisements specify a dealer's licensed name paired with "dealer" helps prevent consumer confusion with unlicensed or private sellers.