Colorado Sales License Practice Test

What is the definition of bait and switch in advertising?

1. Advertising with no intention to sell

2. Attracting consumers with a low-priced product, then selling a higher-priced product

3. Offering free products to consumers

4. Providing misleading information about product quality

The correct answer is: Attracting consumers with a low-priced product, then selling a higher-priced product

The definition of bait and switch in advertising accurately captured by the selected option focuses on the technique employed to attract consumers with an enticing offer, typically involving a lower-priced product. The essence of the bait and switch strategy lies in the deceptive practice of advertising a product at a much lower price than what is genuinely available or intended for sale. Once potential buyers show interest, they are often redirected towards purchasing a higher-priced item. This tactic not only misleads consumers but also undermines trust in advertising as a whole. It preys on consumer interest and tactics of manipulation to increase sales of higher-margin products, contrasting sharply with ethical advertising practices. The other choices involve concepts that, while related to advertising practices, do not specifically encapsulate the bait and switch strategy. For instance, advertising without intention to sell implies a lack of genuine offers, free products may relate to promotional strategies but lack the deceptive element, and misleading information about product quality pertains to different legal violations rather than the bait and switch technique itself.