What does the Colorado Consumer Protection Act say about bait and switch advertising?

The Colorado Consumer Protection Act specifically identifies bait and switch advertising as a deceptive trade practice. This means that advertising a product at a low price to attract customers, only to switch them to a higher-priced item or to claim that the advertised item is no longer available, is considered misleading and fraudulent. The Act aims to protect consumers from unfair business practices, ensuring that they receive truthful information about products and services. By categorizing bait and switch tactics as deceptive, the law provides consumers with a legal framework to seek redress and hold businesses accountable for such unethical advertising strategies. This helps foster honesty in advertising and ensures that consumers can make informed decisions based on accurate representations of products.