The FTC Buyer's Guide is primarily intended for which audience?

The FTC Buyer's Guide is specifically designed to assist consumers in making informed purchasing decisions. It provides essential information about their rights, as well as important aspects of consumer transactions, such as how to evaluate products, understand pricing, and identify potential scams. By focusing on consumer education and empowerment, the guide aims to ensure that individuals can navigate the marketplace more effectively and safeguard their interests as buyers.

In contrast, while dealers, salespeople, and financial institutions may benefit from knowing about consumer rights or related aspects of sales, the primary target audience of the FTC Buyer's Guide remains unequivocally the consumers themselves. This guide plays a crucial role in equipping them with the knowledge necessary to make confident, informed choices in the marketplace.