In advertising, what must dealers maintain the advertised number of vehicles?

In advertising, dealers are required to maintain the advertised number of vehicles to ensure that they are not misleading consumers. To legitimately advertise a specific number of vehicles available for sale, dealers must have invoiced the cars. This requirement is in place to protect consumers and promote transparency in the marketplace. If a dealer advertises a certain number of vehicles but does not have them available for sale, it can lead to deceptive practices that can harm the reputation of the business and mislead customers who are interested in purchasing those vehicles.

This regulation ensures that when consumers see an advertisement for a specific number of cars, they can trust that those cars are indeed available for sale. Therefore, having invoiced the vehicles is a key factor in maintaining the integrity of the advertising process within the automotive industry.