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An advertisement would NOT include which of the following?

  1. The manufacturer's suggested retail price (MSRP)

  2. Written financing terms

  3. Vehicle specifications

  4. A salesperson's verbal statement of the MSRP

The correct answer is: A salesperson's verbal statement of the MSRP

The correct answer highlights that a salesperson's verbal statement of the MSRP is not typically included in an advertisement. Advertisements are generally focused on providing clear, factual information that can be easily referenced by potential customers. This includes objective data such as the manufacturer's suggested retail price (MSRP), written financing terms, and vehicle specifications, all of which can be documented and verified. Verbal statements made by a salesperson, on the other hand, can vary significantly and may not be consistent across different sales representatives or situations. They can also lead to misunderstandings, as they may not represent the official pricing or terms offered by the dealership. Consequently, while the MSRP (as an official figure), financing terms, and specifications are designed to be part of a standardized advertisement, verbal statements do not meet this criterion and are often excluded from formal advertising materials.